First Bites: Reggie Veggie

Client: Archimage / Baylor College of Medicine
Animation Director: Jackson Lau
Project Manager: Jerald Reichstein

"First Bites" was a research project studying the increase of fruit and vegetable consumption in three to five year-old children. The project called for the development of characters Judy Fruity & Reggie Veggie as stars of 30-second computer-animated television commercials shown at daycare centers. Our studio was the creative animation team which brought the colorful and exciting characters to life, seen flying through a circus environment.


-2006 Telly Award